Category Archives: financial properties

Improve Your Home With Masonry!

A wall is simply a unique portion of the entire infrastructure of a building. All of the elements, such as color, size, shape, texture, and finishing touches, combine together to create limitless architectural expression. Shade and texture convey a certain depth and character to the structure of a wall and yet the overall appearance should exhibit uniformity.

Masonry is a durable means of construction building using different substances such as brick, marble, stone, concrete blocks, limestone, stucco, tile, granite, and glass blocks. Generally, masonry is both the building activity itself and the materials that are used in the process. Choosing the right type of material and deciding how they should be used in the construction of a house is confusing without the proper knowledge and skills. With the help of the right home builder, everything can easily fall into place.

Concrete Masonry Units (CMU)

CMU’s are the most common type of masonry material utilized in building construction. They are often chosen because of the many benefits they have to offer as a wall material. They are cost-effective, fire-resistant, highly durable, environmentally safe, increase structural integrity, and have a better resale value. It is helpful to understand the different types and sizes of CMU’s available since they are manufactured by several different companies.

Bricks

Historically, bricks are one of the most durable and long-lasting types of masonry units. They are made from blocks of ceramic building material originally made from clay or mud. There are several substances used in making bricks, yet clay is the substance that is most generally used today. The advantages of using clay include: durability, classic beauty, low-maintenance costs, low purchase cost, energy efficiency, greater resale value, impact resistance, fire-proof, and availability in appealing textures. Bricks are used in several different applications; however, they are most commonly used for building a house. To emulate classical bricks, the manufacturer burns the material to provide a rustic appearance.

Stones

Stones have been used in masonry construction for hundreds of years. They can be made from local stones, limestone, granite, and sandstone. The quality of the material depends on its resistance to breakage, water penetration, and the ability to be cut into regular shapes. Stones are durable, maintenance-free, natural-looking, inexpensive, offer a timeless appearance, and come in variety of sizes and colors. Stones make a wonderful, long-lasting wall.

Veneers

Veneers are a construction material made from small pieces of stone or brick that are used for low load-bearing solid masonry. This substance is widely known as a “curtain wall” because of its appearance. Some of the advantages of using veneers include: provide effective drainage; promote insulation; affordability; light-weight; easy installation; and lower labor costs when compared to the installation of other walls. There are two methods of wall construction using this substance: the anchored system and the adhered system.

There are several types of masonry material available. All of them have their own advantages and disadvantages. It is important to have some basic knowledge about these materials in order to choose the right type of masonry. Each type has its own beauty and unique appearance; however, many factors must be considered before making a final decision. It is a good idea when making a selection to consult with expert home builders who can offer their assistance in choosing the appropriate masonry material for the improvement of a home!

Article Writing 101: The Perfect Author Resource Box

If you want to really make your article “SELL” then you’ve got to craft the perfect RESOURCE BOX. This is the “author bio” that is below your article body and it’s also known as your “SIG” (short for SIGnature).

Here are the essential items that should be in your RESOURCE BOX:

  • Your Name: You’d be amazed at how many folks forget to include their name in the RESOURCE BOX. Your name and optional title should be the first thing in your resource box.
  • Your Website Address: in valid URL form. Example: http://Your-Company-Name.com/
  • Your Elevator Pitch: This is 1 to 3 sentences that encapsulates the essence of what makes you and your offering unique. Also known as your USP (Unique Selling Proposition).
  • Your Call To Action: You’ve got them warmed up and now it’s time to lead them to BUY from you or visit your website. This is where you “Ask For The Sale.” Best to only give (1) specific call to action.

Here are some optional items you could include in your RESOURCE BOX:

  • Your Ezine Subscription Address: While getting your interested visitor to surf your website is nice, capturing their email address can help you begin the confidence/trust process. If you’re going to do this strategy, include a URL for your ezine subscription address and do not use an email address for the “join” address.
  • Your Contact Information: Such as your business phone number or how to reach you for interviews or your press/media kit. Keep in mind that article marketing is a timeless strategy and you may not have an easy ability to retract what you put in your article once it hits major distribution.
  • A Free Report: This could also be part of your call to action or your free bonus report that further enhances your credibility as the expert on the topic of your article.
  • Your email autoresponder: I’m not a big fan of this strategy due to the fact that spammers will text-extract your autoresponder address and add it to their spam list. Perhaps this strategy was best for the 1990’s and has now run its course.
  • An anchor URL that is related to one keyword or keyword phrase that you want to build SEO strength for. Example: if I wanted to build search engine relevance/strength for the term “Article Writing,” I’d link up that term in my resource box to my website. This is an intermediate to advanced level strategy and should not be abused by over-doing it. Keep it simple.

What NOT to include in your RESOURCE BOX:

  • A listing of every website you own. There is no faster way to dilute your credibility than by posting a half dozen irrelevant URLs that have nothing to do with each other. Best to only post ONE URL that is related to the topic of your article.
  • A listing of every accomplishment you’ve achieved to date. No one cares. Keep your resource box brief and to the point. Yes, your resource box should be benefit oriented so that the reader finds value in reading it rather than your ego being justified.
  • Advertisements or pitches for products that are not relevant to the topic of your article.
  • Keep the size of your resource box so that it’s no larger than 15% of your total article size. Too often I see resource boxes that are 50% of the size of the total article and this is abusive.

Your Perfect Resource Box Conclusion:

The BODY of your article is where you “GIVE” and the RESOURCE BOX is where you get to “TAKE” for your article gift of information. The resource box is the “currency of payment” you receive for giving away your article. Be sure to include your name, website address, your unique selling proposition as briefly as possible and a simple call to action.